Welcome to the pig pen

Oink. Cute. Yours.

Cute stuff and mugs for girls who know that everything is better in pink — especially pigs.

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The SuarBaby manifesto

Three little rules we live by

SuarBaby started with one pink pig and a very serious belief: cute is a lifestyle, not a phase.

01

Oink first

Every design starts with our mascot's approval. If the pig wouldn't smile at it, it doesn't ship.

02

Pink everything

Pastel pink is our neutral. Mugs, plushies, stickers — if it isn't soft and rosy, we keep looking.

03

Cuteness daily

A cute mug on a Monday morning can fix almost anything. We test this theory every single day.